PRODUCT
Breaking down the user hesitation & comfort was the main focus. Understanding what features to carry over from the old system was as important as the new ones.
Rating & reviews was a trusted source that we carried over beacuse it was a great place for older Taskers to stand on. Then highlighting personal bios and larger profile pictures to make users to feel comfortable.
![](/assets/img/taskrabbit/tr_app-highlight.png)
USER EXPERIENCE
One huge difference from the old TaskRabbit system was the core userflow. The some points focus were to decrease the wait-time for users to get the right Tasker, ensure proper wages on the platform and minimize delay in conversation between Tasker & client.
With the new experience we also launched the product on mobile web & a native Android experience.
![](/assets/img/taskrabbit/tr_process-outline.png)
![](/assets/img/taskrabbit/tr_android.png)
![](/assets/img/taskrabbit/tr_browser.png)
Brand & Marketing
Later my time at TaskRabbit was to bring the visual story of the brand and product closer together. In the terms of branding there was a great story to stand on but only a two page visual guideline.
Starting with updating the typography & color scheme which were core to the whole eco-system. Then the focus was in on photography direction for in product & marketing. At last it was to update the mark, to make it visually softer & easier to design with.
![](/assets/img/taskrabbit/tr_bunnie.png)
![](/assets/img/taskrabbit/tr_type-breakdown.png)
![](/assets/img/taskrabbit/tr_color-scheme.png)
![](/assets/img/taskrabbit/TR_iphone-device.jpg)
![](/assets/img/taskrabbit/tr_hero-assist.jpg)
![](/assets/img/taskrabbit/tr_hero-deliver.jpg)